📧 Campaign Management

Campaign creation, multi-channel orchestration, sequence management, and campaign-level analytics.

MVP Status

Current State: Core infrastructure active, advanced features planned for Q1 2026

What’s Ready:

• Email pipeline and queue system (ACTIVE)

• Template management (basic)

• Background job processing

What’s Missing (MVP Blockers):

• Bounce handling system (P0 - 5-7 days)

• Unsubscribe management (P0 - 5-7 days)

• Campaign scheduling (basic) (P0 - 3-4 days)

• Spam complaint handling (P0 - 3-4 days)

• Basic campaign analytics (P0 - 5-7 days)

• A/B testing (basic subject lines) (P1 - 4-6 days)

• Reply detection and management (P1 - 5-7 days)

Total MVP Effort: 30-45 days (6-9 weeks)

See Campaign Roadmap for detailed timeline and quarterly breakdown.

Features in This Category

🚧 In Development (Q1 2026)

Campaign Management

Comprehensive email campaign management system with sequencing, A/B testing, and template management.

Key Capabilities:

• Multi-step sequence creation (up to 20 steps)

• Campaign types: broadcasts, drip campaigns, triggered campaigns

• Visual workflow builder with drag-and-drop

• Template integration

• Conditional branching based on engagement

• Goal tracking and conversion monitoring

• Team collaboration with approval workflows

Status: PLANNED (Q1 2026)

Priority: Critical

Campaign Scheduling

Advanced scheduling with timezone handling, send-time optimization, and calendar integration.

MVP Capabilities (Q1 2026):

• Immediate send (launch now)

• Scheduled send (specific date/time)

• Timezone-aware delivery (recipient’s local time)

• Schedule editing and cancellation

Advanced Capabilities (Post-MVP):

• AI-powered send-time optimization

• Business hours enforcement

• Holiday/weekend skipping

• Calendar integration

• Recurring campaigns

Status: MVP in Q1 2026, Advanced features Q3-Q4 2026

Priority: High

Email Sequences

Design and automate multi-step email sequences with conditional branching and triggers.

Key Capabilities:

• Visual workflow builder for complex sequences

• Conditional branching (opens, clicks, replies, data changes)

• Dynamic delays (wait for times, events, field updates)

• Behavioral triggers (segment join, form submission, API events)

• Goal-based exits and re-enrollment rules

• A/B testing per sequence step

Status: PLANNED (Q1 2026)

Priority: High

A/B Testing

Split testing engine for optimizing subject lines, content, and send times.

MVP Capabilities (Q1 2026):

• Subject line A/B testing (2 variants)

• Test sample size (10-20% of audience)

• Automatic winner selection based on open rate

• Basic test analytics

Advanced Capabilities (Q2 2026):

• Multi-variant testing (3-5 variants)

• Content A/B testing (email body)

• Sender name and send time testing

• Statistical significance calculation

• Custom success metrics

Status: MVP in Q1 2026, Advanced features Q2 2026

Priority: High

Personalization System

Advanced personalization engine for dynamic content insertion.

MVP Capabilities (Q1 2026):

• Merge tags for contact data

• Conditional content blocks (if/elsif/else)

• Custom fields and nested properties

• Fallback values for missing data

• Dynamic links with UTM parameters

Advanced Capabilities (Q3 2026):

• AI-powered content selection

• Dynamic image generation

• Predictive send-time optimization

• Engagement scoring

• Natural language generation

Status: MVP in Q1 2026, AI features Q3 2026

Priority: High

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Missing MVP Features

Critical Launch Blockers (P0)

1. Bounce Handling System (5-7 days)

   • Automated bounce detection and classification

   • Contact suppression for hard bounces

   • Retry logic for soft bounces

   • Bounce rate monitoring and alerts

2. Unsubscribe Management (5-7 days)

   • One-click unsubscribe links

   • List-Unsubscribe header (RFC 8058)

   • Preference center

   • Automatic suppression list management

3. Spam Complaint Handling (3-4 days)

   • Feedback loop (FBL) integration

   • Automatic contact suppression

   • Complaint rate monitoring

   • Global suppression list

4. Campaign Scheduling (Basic) (3-4 days)

   • Immediate and scheduled send

   • Timezone-aware delivery

   • Schedule editing and cancellation

5. Basic Campaign Analytics (5-7 days)

   • Real-time metrics (sent, opened, clicked, bounced, unsubscribed)

   • Campaign and step-level analytics

   • Time-series charts

   • Device and email client breakdown

High-Value Features (P1)

1. A/B Testing (Basic) (4-6 days)

   • Subject line testing (2 variants)

   • Automatic winner selection

   • Test analytics

2. Reply Detection (5-7 days)

   • IMAP integration for reply detection

   • Automatic routing to unified inbox

   • Reply rate tracking

Total MVP Effort: 30-45 days (6-9 weeks)

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Post-MVP Enhancements

Q2 2026

• Advanced Multi-Variate Testing (4-5 weeks)

Q3 2026

• Advanced Personalization Engine (4-6 weeks)

• Smart Campaign Sequencing (5-6 weeks)

Q4 2026

• AI-Powered Campaign Optimization (6-8 weeks)

• Predictive Sending Intelligence (5-7 weeks)

• Campaign Workflow Automation (8-10 weeks)

• Advanced Analytics and Attribution (8-10 weeks)

See Campaign Roadmap for complete timeline and feature details.

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Related Documentation

Feature Documentation

• Template Management - Email templates and content

• Warmup & Reputation - Sender reputation building

• Queue System - Email pipeline and background jobs

• Analytics - Campaign performance tracking

Technical Implementation

• Campaign API - Campaign management endpoints

• Email Pipeline - Email sending infrastructure

• Epic 6: Core Email Pipeline - Internal task reference for implementation work

Route Specifications

• Campaign Routes - 5 campaign management routes

• Template Routes - 4 template management routes

Business Strategy

• Product Roadmap - Overall product timeline

• Executive Roadmap - Strategic feature planning

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