Lead Management MVP Completion

Status: MVP Simplified (P0) Timeline: Q2 2026 (3-5 weeks) Feature Specification: Lead Features

Details

• Contact Import/Export System: CSV/Excel import with field mapping, validation, duplicate detection, export with filters
• Basic Contact Segmentation: Static lists for campaign targeting, CSV upload, list management

Business Impact

• User Onboarding: Import functionality enables users to onboard existing contact databases immediately
• Campaign Targeting: Basic segmentation enables targeted campaigns for different customer segments
• Faster Time-to-Market: MVP simplified from 8-12 weeks to 3-5 weeks by deferring complex features
• Foundation for Growth: Static lists sufficient for MVP, advanced features added iteratively based on user feedback